List Services

Industry experts say that the mailing list accounts for 60% of the success of a mailing. We know that providing the highest quality and most accurate lists will result in the highest response rates for you.

List Services we offer:

• Residential/Occupant, Consumer and Business mailing lists
• CASS/ DPV/ LACS certification of mailing lists
• NCOA (National Change of Address)
• Duplicate detection and elimination
• Database management and data entry
• List Cleansing
• Data Profile Enhancement

The first step to selecting a good list it to understand the “list terminology":

List Selection - Using specific demographic and geographic criteria to create a direct mail list.

Counts - This is the number records that fit your specific search criteria

Compiled Direct Mail Lists - Any direct mail list created from the compilation of multiple sources such as phone books, directories, courthouse records, subscription and survey data...etc Business mailing lists and residential mailing lists are 2 examples of compiled direct mail lists.

Specialty Direct Mail Lists - A list that focuses on unique criteria that only applies to a select group. Some examples are RV owners, people with medical conditions, new construction, magazine subscribers and membership lists- just to name a few.

Business Mailing Lists - A compiled list of businesses with Name, Address, contacts, # of employees and other important data

Residential/Occupant Mailing Lists - A list used when you want to saturate a market. It contains addresses bur typically no names and is sent to all residents in a defined geographic area. The files are usually addressed to Current Resident, Business Occupant, or other greetings such at Our friend or Our Neighbor.

Consumer Mailing Lists - A list of consumers with name, addresses and compiled data. Phone numbers will only be provided for consumers not registered in the “Do Not Call” database.

Customer Database - Collection of records with customer purchasing patterns and histories stored in a Companies’ internal system and organized so that it can be retrieved quickly to provide information for a variety of uses including Direct Marketing.

Data Profile Enhancement - The process of comparing your existing customer database against other national lists to append further information. By adding new and updating current elements such as age, income, marital status and occupation - you get a better understanding of who your target market is. This allows you to enhance your marketing efforts by creating a campaign that appeals to these individuals as well as understanding how to better target new customers.

List Cleansing - The process of updating direct mail lists by correcting and/or removing addresses because it is no longer correct or necessary components are missing that are needed for USPS certification.

Suppression - The process of eliminating records from the list you’re mailing to by comparing it against another list of people you don’t want to mail to. For example, if a fitness club sends out a mailing with a “new member” promotion, they obviously don’t want to send to current members. We can suppress the current member list from the list of prospective clients, therefore, eliminating those you don’t want to mail to.

Duplicate Detection and Elimination - Comparing records within a single database to find and remove duplicates. Duplicates can be by address, family, individual and/or business.

Merge-Purge - This is the same process as duplicate detection except between multiple lists.

CASS - (Coding Accuracy Support System) - The CASS certification process verifies that each address has the necessary components to add the + 4 information in the zip code. By performing this process, it enables us to obtain additional postage discounts for each mailing.

DPV - ( Delivery Point Validation) - This process confirms that the address is a valid delivery location on a postal carrier’s route.

LACS (Locatable Address Correction Service) - This process converts Rural Route-style addresses to street style addresses according to the standards of the “911” address conversion system.

NCOA - (National Change of Address) - Compares addresses in a mail file to the last 18 to 48 months of Move Notices (change of address) in the USPS database. It will provide the new address according to individual, family or business specifications as well as mark records that have “moved with no forwarding.”